If you are a conscientious observer, you may find colorful "Touch Love" logos pasted on public escalators and elevators produced by SJEC. The colorful logos add a warm touch to these cold machines.

Tian Taicu, one of initiators of the "Touch Love" program, expounded that the Touch Love Union and SJEC joined hands in this activity and sticking the logo to SJEC's quality products was to hope more and more people pay attention to "Touch Love" activities and take part in the loving-care programs. And this activity also improves the image of SJEC.

SJEC also promises to donate 1 yuan whenever the company sells an escalator or elevator. Since SJEC became a member unit of Touch Love Union in 2009, the company has donated nearly 50,000 yuan "escalator" loving fund. In addition, from 2006 to 2014, SJEC donated over 10 million yuan to poverty alleviation, education and environmental protection, etc.